Tic Tac - Rattle of the Bands

The Brief:

Music unites people worldwide, including in Pakistan. Tic Tac aimed to create a unique brand connection through music.

 

The Idea:

The campaign "Rattle of the Bands" depicted music bands representing each Tic Tac flavor. Users could select a band, record music beats, submit melodies, and win prizes. Each band blended eastern and western music, offering unique flavor options.

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Role on project:

Creative Director, Illustrator