Toyota - Fortuner

The Problem:

In 2020, Pakistan's automobile market saw a shift, with consumers comparing 4x4 SUVs to crossovers. The challenge was to reposition the Toyota Fortuner 2020 model as the prestigious SUV in the market.

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The Idea:

Prestige is derived from self-reward and achievement, redefining luxury. The film depicted the Toyota Fortuner navigating multiple dimensions, highlighting the vehicle's versatility and superiority. The film concluded with the Fortuner as the ultimate conqueror. The film was shot in Dubai.

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Role on project:

Creative Director