Uber - Moto

The Problem:

Pakistan's road traffic system is among the worst globally, plagued by poor city planning, suboptimal roads, and extreme congestion.

The Idea:

To address traffic issues, Uber launched the motorbike ride service "Uber Moto." The campaign featured a music video with renowned Pakistani singers and musicians, highlighting how Uber Moto could navigate traffic efficiently. The campaign aired in 2019.

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Role on project:

Creative Director