Uber - World Cup 2019 

The Challenge:

In Pakistan, cricket is followed with religious fervor, and fans passionately support their teams. However, only one team can win, often leaving fans with mixed emotions.

 

The Idea:

Uber launched an integrated marketing campaign (IMC) to engage both riders and drivers, offering them opportunities to connect with the brand and win prizes. A cricket celebrity communicated the campaign message through in-app, online, and offline channels, ensuring that every fan felt like a winner during the World Cup. The campaign aired in 2019.

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Role on project:

Creative Director